To become resilient and sustain profitable growth, CPG businesses are tapping into CPG analytics to meet changing customer preferences head-on and spot new opportunities for growth. Pinpointing these growth areas and executing insights derived at a granular level will set consumer brands apart from the competition. But with changing consumer behavior and spiraling costs, companies face hurdles in arriving at these CPG data insights:
Inability to consolidate data from the value chain
As CPG data remains siloed across disconnected business functions, making it expensive and unscalable to create real impact
A deluge of data from heterogeneous markets
that complicate matters while processing thousands of localizations for executing insight-led strategies at finer levels
Lack of actionable insights
on future growth possibilities, making it complex to upgrade and sustain the core commercial capabilities and measure impact
In Tredence, you have a trusted partner and an experienced CPG data analytics company to bring your insight engine up to speed. We start by helping establish a connected single source of truth and co-building forward-looking strategies over it, leveraging the new granular data and breaking down data siloes. More importantly, we enable you to close the last mile in execution of these strategies for dynamic insights, prescriptive actions, value realization, and value monitoring.
End-to-end prescriptive offerings to unlock growth, revenue realization and new opportunities
Leverage intelligent solutions to spot future growth markets despite changing consumer behaviors. Stay ahead of competitors by upgrading your core commercial capabilities such as innovation strategy, data-driven decision-making, revenue growth management, omnichannel sales and marketing, and more, with prescriptive measures that inspire action.
Scalable AI services that set course of action for CPG commercial advantage
With a best-in-class CPG practice, we bring agility into focus with complete visibility along your value chain. Steer to impact with our deep domain and AI engineering expertise in demand forecasting, revenue optimization, trade promotions, supply chain planning, and digital customer journey. Our prescriptive and predictive solutions embed velocity in your business to respond to change and scale up, faster.
Data engineering capabilities that help build a launchpad for your most ambitious CPG analytics strategies leading to intelligent business and customer-facing decisions. We help customers build progressive digital transformation roadmaps, and execute at speed and scale through our Tredence Studio platform. Our portfolio of AI and data science solutions delivering CPG data insights and marketing analytics solutions across the value chain help customers with the sustained competitive advantage of predicting change and capitalizing on it.
Humanizing AI and its impact from an end-user lens. We help customers succeed at execution with our persona-led dashboards, expertise in user-centric UI/UX, explainable AI practices, and decomposable CPG accelerators. Our resting mental state of last-mile adoption helps CPG businesses assign accountability, action-out insights better at the user level, and execute strategies with ease.
Closing the last mile in CPG analytics with multi-dimensional action from the Tredence ecosystem, leading to superior execution of real-time, granular insights. In this environment of shrinking growth and margins, we are helping CPG brands with marketing analytics solutions to re-visit their portfolios, exposing them to growth opportunities at subcategory and finer levels ahead of time and enabling them to win with perfectly executed moves.
AI-powered analytics solutions that drive speed to consumer insights and market impact
Our custom CPG white box marketing analytics solutions help you with prescriptive recommendations and actionable insights to meet sudden spikes in consumer demand to compete effectively in digital, physical, and phygital channels.
The Tredence advantage
Value attained faster
with our in-house accelerators that reduce time to value by 50%
Sustained revenue growth
across e-commerce, channel sales, customer experience, route-to-market, supply chain efficiency, and brand marketing innovation
Future growth pockets identified
with analytics operationalized at scale across the business