"Tredence brings a wealth of knowledge, and they have a lot of subject matter expertise in this domain. We had at the very least a minimum viable product in mind, but Tredence was always thinking with the end in sight to think also about long term on the right kind of data science capabilities we must have."
VP of Enterprise Data & Marketing Technology
Engage and retain customers, focus and accelerate marketing innovation, and optimize outcomes by transforming customer experience management (CXM).
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Data & AI 101
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Enterprise leaders seek to boost competitiveness by transforming CXM. Tredence helps data, marketing, and tech teams centralize intelligence via Customer Cosmos. We embed AI/ML to enable last-mile activation and continuous improvement through customizable data and GenAI accelerators. Our solutions power enterprise-scale products with built-in intelligence and decision capabilities. We ensure success through expert program and product management.
Accelerate transformation with industry-specific data models, integrated security, and streamlined pipelines. Build and activate first- and third-party data with a customer data platform. Leverage marketing tech advisory, CRM, and channel data management to create the right stack. Deploy a marketing data platform with audience activation and enhance digital personalization.
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Implement machine learning models that predict customer behavior, provide lifecycle analytics, and surface voice of customer signals and trends. Analyze customer journeys and predict digital channel behavior, conversion drivers, and product feature adoption. Measure ROI and incremental sales, experiment and develop campaigns, plan and simulate media mixes, and score audiences.
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Empower teams with customer insights tools, a next-best action engine, AI journey orchestration, and call center optimization. Equip teams to personalize content, develop high-value promotions, test campaigns, learn from results, and develop first-person audiences. With A/B testing tools, web and app personalization, and a product recommendation engine, it’s never been easier to connect with customers and drive desired actions.
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Unlock high-margin growth with Retail Media Networks Intelligence from Tredence. By combining first-party and third-party data, AI-driven targeting, and platform integration, we enable retailers to monetize digital ecosystems and deliver measurable ROI. We empower consumer brands with precision targeting and insights, while helping retailers capture new revenue streams and elevate engagement across channels.
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Enable secure, AI-enhanced, privacy-safe collaboration and insights sharing with Tredence’s Data Clean Rooms. Built with strict compliance (GDPR, HIPAA), anonymization and governance, they allow enterprises to enrich first-party data with partner sources. Optimize media spends, maximize marketing ROI and accelerate trusted, data-driven decisions across regulated and consumer-privacy contexts without compromising sensitive information.
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Transform cloud data warehouses into agile customer platforms with Tredence’s certified Composable CDP Suite. Unify fragmented data, activate audiences and power real-time personalization and orchestration. Designed for speed and cost efficiency, this modular suite eliminates legacy CDP limitations, accelerates time-to-value and delivers dynamic customer experiences at enterprise scale.
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Tredence provides data and functional accelerators that empower marketing teams with customer analytics, experimentation, and innovation to optimize end-to-end processes—from budgeting to designing touchpoints, campaigns, and interventions. Uncover insights, map and refine journeys, and improve KPIs. Prebuilt horizontal and vertical accelerators are easily customizable and rapidly deployable.
Harness Customer Cosmos, a verticalized unified data model, to integrate every touchpoint. Gain end-to-end visibility into how your customers interact with your channels, marketing offers, and products.
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Integrate all budget and campaign activities with your new marketing data model. Deploy digital products and measure ROI. Develop retail media offerings that increase partner value and drive revenues.
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Accelerate your campaign experimentation with a one-stop, end-to-end platform to plan, design, execute and learn from every cycle. Sense and respond to course changes in real-time and seamlessly scale successful experiments to the real world.
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Discover insights with an interactive customer intelligence platform that helps product managers and CX teams diagnose journeys, optimize touchpoints, and elevate product experiences.
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Leverage our Agentic GenAI solution to drive customer engagement with AI-powered insights. Identify at-risk customers, prescribe targeted retention strategies, and optimize marketing spend. Seamlessly integrate with downstream systems to execute recommendations and enhance customer loyalty with data-driven precision.
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AI and technology specialists developing industry business function solutions
data models with prebuilt data pipelines across verticals
KPIs within the customer data model
faster time to value with accelerator-led solutions
net promotor score (NPS) from customers due to our focus on driving their success
A leading US retailer used legacy CXM technology, which limited its ability to evolve the customer experience and launch new features to drive platform growth and user activity.
Tredence worked with the retailer to create a modern cloud-based architecture for the loyalty insights platform, develop a unified app experience, onboard business users and provide self-service analytics and reporting, and launch new capabilities at pace.
New tools deployed: Including data clean room, data export, and personalization
$64M in additional revenue generated by the new platform
$27M in technology cost savings realized over three years
50+ brands: Signed up for premium subscriptions based on new offerings
Over 90% of marketing decisions were rule-based, missing shifts in post-pandemic travel behavior. Siloed decision-making caused inconsistent messaging and customer fatigue. The client sought robust decisioning to improve CX and drive growth.
Tredence set up a data, AI, and analytics CoE, enabling personalized marketing, loyalty, and decisioning—boosting forecast accuracy by 10 pts and NPS by 7 pts, engaging 15M at-risk customers.
300M customer data migrated, transformed, and converted into analytical data sets
51+ propensity algorithm pipelines designed for targeted marketing to reduce acquisition costs
Actionable insights: Generated by modernizing data and streamlining reporting
$10M revenues driven from at-risk customers engaged with personalized marketing
$500+ estimated lift in CLTV for bigger spenders
Tredence worked with the bank to set up a unified customer 360 data model, resolve identity conflicts, enable journey intelligence, orchestrate marketing technology processes, and implement advanced measurement and optimization tools.
With a new customer data platform, 50+ automated customer journeys, and orchestration processes, the bank drives app and digital engagement, targets customers to prevent churn, retargets them based on deposit account activity and money movement to other banks, and cross-sells CDs and savings products.
$2M savings by unifying campaign operations
15+ average ROI improvement by enabling precision targeting
70% faster campaign setup
7% improvement in customer retention
Marketing data and orchestration were outsourced to an external agency, resulting in longer campaign lead times, limited personalization, and lower return on investment (ROI). The client sought an in-house solution to gain control over customer data and enable self-serve omnichannel personalized marketing.
Tredence enabled E2E personalized marketing for a leading cruise line operator by building and deploying a customer data platform and Salesforce Marketing Cloud infrastructure.
200+ customer features curated from enterprise systems and mapped using the Cosmos data model
50+ customer journeys with personalized emails and digital touchpoints
Real-time activation to engage customers at peak conversion points
2.5X improvement in marketing ROI and $10M in annual marketing operations cost savings
