Using Publisher Data Clean Rooms to Increase Ad Effectiveness with Retail Media Networks
CPGs struggle with data scarcity, worsened by privacy changes and deprecating third-party cookies.
As marketing challenges grow, CPGs must update their strategies.
Retail Media Networks (RMNs) have shown promise by providing consumer-level insights that were once exclusive to Direct-to-Consumer (D2C) brands. However, CPGs need to have great analytical maturity.
With Data Clean Rooms(DCRs), CPGs have a secure environment for decentralized analytics, enabling granular insights into market trends and marketing performance. However, CPGs must evolve to prioritize consent-based consumer engagement and ROI-driven personalization.
CPGs struggle with data scarcity, worsened by privacy changes and deprecating third-party cookies.
As marketing challenges grow, CPGs must update their strategies.
Retail Media Networks (RMNs) have shown promise by providing consumer-level insights that were once exclusive to Direct-to-Consumer (D2C) brands. However, CPGs need to have great analytical maturity.
With Data Clean Rooms(DCRs), CPGs have a secure environment for decentralized analytics, enabling granular insights into market trends and marketing performance. However, CPGs must evolve to prioritize consent-based consumer engagement and ROI-driven personalization.
Building Modern, Consent-Driven Understanding of Consumers: Brands must gain consumer consent for data collection and use that data for value-centric personalization.
Tapping Into Retail Media Networks (RMNs): RMNs provide consumer-level insights, previously exclusive to D2C brands, via retailer's ad exposure data and transactional insights.
Setting up Data Clean Rooms (DCRs): DCRs provide a safe, decentralized analytics environment, enabling CPGs to get granular insights into what drives marketing performance and broader market trends.
Building Publisher Partnerships: Work with publishers like Disney, Paramount, and Amazon to enrich your first-party data and understand how consumer engagement drives sales and loyalty.
Recognized by leading analyst firms and hyperscalers
2022 & 2023 Databricks Retail & CPG Partner of the Year Award
Recognized in Gartner Market Guide for Data Analytics and Intelligence Platforms in Supply Chain
'Leader' in ISG Provider Lens for Data Analytics - Data Engineering and Data Science
Forrester Wave Leader 2023 - Customer Analytics Service Providers
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