In the noisy digital space, businesses need to fine-tune their message to specific audiences to make themselves heard and convert shoppers faster. But such targeting is not possible without a comprehensive view of the customer data and tight segmentation based on their motivations to convert. Marketers and CX practitioners require a 360°view of their customers through the integrated analysis of their behavior, profile, predictions, and 3rd party data. The lack of such holistic insights leads to ineffective targeting, unsuccessful marketing campaigns, poor customer experience, and reduced ROI.
Our Customer Explorer accelerator allows marketers and CX professionals to create precise and targeted customer segments, integrating customer data across behaviors, profiles, and third-party data. It helps you compare multiple segments, identify the correct marketing strategy, and automate customer experience management for you to reach the right audience at the right time, but at lower costs.
Explore how we helped a tier-1 retailer reduce the time taken to set up digital campaigns and improve the bandwidth for analytics teams.
By capturing accurate customer behavior using rule-based and ML-based segmentation, we were able to enhance targeting and deliver a range of benefits.
60% reduction in time taken to set up campaigns
Precise segmentation based on customer behavior insights
Improved bandwidth of the analytics team
Explore how we helped a leading grocery retailer in the US identify key problems in customer journeys and improve NPS across ordering & fulfillment experiences.
We created segments based on rules and logic by leveraging customer genomics to deliver multiple benefits.
14 points increase in NPS across ordering and fulfillment experiences
Real-time alerts to indicate problems in journeys
Deep performance analysis of each critical touchpoints
Personalize with impact using customer insights solutions for precise campaign targeting
Customize, create, save, and update customer segments based on focus area, using business rules and real-time insights. Capture the attention of each customer by leveraging deep behavioral insights for their segment and speed up time-to-impact of the marketing campaigns.
Leverage advanced ML algorithms to mine deep behavioral insights through integrated analysis of persona-based customer data. Incorporate third party and customer profile data for predicting customer behavior to turn insights into effective campaigns.
Conduct in-depth segment analysis to identify the key customer data insights. Compare and contrast the key profile and behavior traits across segments to help solve specific problems for each segment. Build better campaigns every time through differentiated targeting based on insights from the segments.
Enable your marketing activation platforms to create impactful and precisely-targeted campaigns by exporting the audience segmentation insights to the customer insights platform. Share information across marketing teams and platforms to create nuanced campaigns that increase loyalty and brand recall.
Why choose us?
Real-time analysis of 360° customer data
End-to-end analytics for marketers to compare and contrast profile & behaviors of multiple segments
Custom-built segmentation pages to set up campaigns within hours