Img-Reboot

Data Cleansing and Enrichment Help a Leading Global F&B Company Improve Compliance and Achieve 9% Increase in Sales

Summary

The client’s challenge was to annotate images and extract data to predict product attributes and optimise pricing strategies for its key QSR players.

Approach

  • Process raw images and transform unstructured data into structured data formats
  • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
  • Provide an analytics platform with BI & reporting capabilities for the end business users.

Key Benefits

  • Marketing and sales teams were able to identify and prioritize locations that had a high price and assortment-based threats from competitors, for intervention.
  • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

Results

Icon Boost

9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives

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Improved compliance from key QSR channels through ongoing pricing and assortment analysis

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