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Episode 4 : Why Retail Media Is Becoming the Intelligence Layer of Commerce with Yuri Bukhan

Welcome to an episode of The Beyond Possible Dialogues. Our host, Surya Shanmuga Sundaram, is joined by Yuri Bukhan, VP of Global Partnerships at GrowthLoop, to unpack how AI, first-party data, and warehouse-native activation are reshaping the retail media landscape.

What You’ll Learn:

How to shift from marketing automation to marketing cognition

How to unify fragmented customer journeys into a single decision engine

Why operational coherence matters more than data volume

The compound marketing framework for continuous improvement

Start small, think big - scale with intention

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THE BEYOND POSSIBLE DIALOGUES

Scaling AI from Pilot to Production

The hardest problem with AI isn't building models, it's making them matter.

Enterprises invest heavily in AI, yet many initiatives stall before delivering tangible outcomes. The Beyond Possible Dialogues is here to bridge this last-mile gap by sharing real-world lessons and actionable insights.

Redefining how enterprises scale AI responsibly and drive measurable impact.

Authentic conversations with C-suite leaders, hyperscaler partners, and AI experts.

Exploring the journey from strategy to execution and from pilots to production.

Learn what it truly takes to embed AI into business workflows and move beyond possible.

Season 1

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