BEACON is our cultural pulse, the force of direction for Tredence, with six distinct tenets to guide us and to rely on during every moment that matters.
Founder's Speak
"BEACON isn’t a poster or a program. It’s our operating system for the tough moments—when client asks feel impossible, when the market shifts overnight, when we must move faster than feels safe. Those are the moments that define whether we scale or stall. My commitment has always been to build an environment where Tredencians can do their best work—where trust, challenge, and innovation thrive. BEACON formalizes this commitment and gives us a shared way to rise to the demands ahead."
Shub Bhowmick
Chief Executive Officer & Co-founder
"BEACON is not a program. It is our transformative roadmap, shaping the behaviors and attitudes that will propel us into the leadership role we are meant to occupy. It is built on six tenets: Fire in the Belly, Build Exceptional Talent, Act with Ownership, Obsess over the Customer, Collaborate as One, and Be Nice. These aren't just words on paper. They are lived behaviors, our playbook for the moments that matter. Whether you're in front of a client, leading a team, or facing ambiguity, BEACON is your guide. "
Sumit Mehra
Chief Technology Officer & Co-founder
"At Tredence, we are uniquely positioned to lead the AI revolution. Our edge has never been technology alone. It’s been how we show up for clients—with ownership, obsession, and decisions that move outcomes. And leadership in AI will demand that we learn faster, collaborate deeper, and adapt quicker than the market. Our BEACON tenets can do that for us. For me, BEACON is not a “culture program.” It is our competitive advantage, the way we stay agile, decisive, and together when speed is the only currency. "
Shashank Dubey
Chief Revenue Officer & Co-founder
What We Believe and How We Behave
Tredence began with raw ambition. Today, that fire fuels every milestone.
Behaviors- Bring energy & passion in whatever you do
- Relentless drive to win
- Hustle with purpose
- “It’s not my job”
- Being sloppy
We turn raw potential into new capabilities. Talent isn’t hired fully formed, it’s shaped here.
Behaviors- Identify & nurture high potential
- Celebrate silent successes
- Over relying on same set of “heroes”
Ownership is about seeing the whole flight path, not just flying your own part.
Behaviors- Set bold goals
- Lead with accountability
- Blaming others
- Hoarding information
We don’t measure success by deliverables. We measure it by trust earned.
Behaviors- Respond quickly & clearly
- Frictionless experience
- Agreeing to a client request blindly
- Not seeing the big picture
The smartest ideas fall flat without alignment. Together, we move faster.
Behaviors- Ask “How can I help?”
- Listen with intent
- Being judgmental
- Being dismissive
Empathy and kindness are non-negotiable. We treat everyone with respect.
Behaviors- Respect everyone
- Have fun at work
- Being rude
- Using offensive language
Fire in the Belly
Tredence began with raw ambition. Today, that fire fuels every milestone, from pioneering last-mile AI to developing next-gen platforms and talent.
- Bring energy & passion in whatever you do
- Relentless drive to win
- Hustle with purpose
- “It’s not my job”
- Being sloppy
Build Exceptional Talent
We turn raw potential into new capabilities. Talent isn’t hired fully formed, it’s shaped here.
- Identify & nurture high potential
- Celebrate silent successes
- Stay close to tech
- Over relying on same set of “heroes”
Act with Ownership
Ownership is about seeing the whole flight path, not just flying your own part.
- Set bold goals
- Lead with accountability
- Be hands-on
- Blaming others
- Hoarding information
Obsess over Customer
We don’t measure success by deliverables. We measure it by trust earned at every step.
- Respond quickly & clearly
- Provide a frictionless experience
- Single-minded focus on client’s success
- Agreeing to a client request blindly
- Not seeing the big picture
Collaborate to work as One
The smartest ideas fall flat without alignment. Together, we move faster.
- Ask “How can I help?”
- Listen with intent
- Be approachable
- Being judgmental
- Being dismissive
Be Nice
Empathy and kindness are non-negotiable. We treat everyone with respect regardless of pressure.
- Show up on time
- Respect everyone
- Have fun at work
- Being rude
- Using offensive language
