The client wanted to launch online grocery pickup service as a competitive angle to counter the often pricier Online Grocery (OG) delivery services. Their plan was to roll out this initiative in a phased manner, by markets. To make the roll-out successful, they were looking for a solution that could provide intelligent recommendations on physical stores where OG should be rolled out.
Predictive analytics was performed to prescribe recommendations.
Client has successfully rolled out OG in more than 600 stores
Client was able to derive more pro?tability from OG customers, with purchases 27% more than similar in-store-only customers
About 20% of store customers now have tried OG