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Why Trade Promotion Effectiveness?

Despite growing trade promotion budgets, many companies still utilize rudimentary trade spending practices without identifying ways to optimize these budgets. Our solution optimizes the design & delivery of trade promotions and focuses on helping the businesses generate maximize the impact.

HOW?

Identifying the baseline is the most crucial step in understanding whether a promotion was effective or not. It must be done at the same level at which sales & promotions teams design and implement these initiatives, for maximum efficiency. For two reasons, many current solutions cannot provide sufficient granularity.

Computational complexities

Thousands of models need to be built – across product groups, retailers, and other channels.

Our trade promotions solution, built using best in class flexible ML frameworks, combined with native cloud-based architectures, helps customers overcome these challenges.

DIFFERENTIATORS

Precise
Baselining

Get a super accurate quantification of your organic sales and set the foundation for promotional impact measurement

Learn
from Past

Helps to gain insight into the most critical questions – Which promotional tactics, discount levels worked? Which PPGs/retailers are most likely to yield a higher ROI?

ROI
Simulator

Simulates the incremental impact of a trade promotion using advanced ML algorithms. Provides a full-blown P&L impact visibility for various scenarios

Decision
Engine

Interfaces with the Trade Promotions Management systems to validate and activate the promotions

MEET THE TEAM

Abhishek Singh

Senior Manager – CPG Analytics Lead

Analytics professional with a focus on delivering excellence through interventions in supply chain, marketing, customer experience, e-commerce, financial and trade analytics for CPG clients

Vamsi Krishna B

Senior Manager – Consulting leader in Tredence for the CPG and Retail verticals

Data Science & AI Consulting leader with 11+ years of rich experience of partnering with Fortune Global 500 companies across Food & Beverages, CPG and Retail.

Crishna Carthic

Associate Principal – Leads Tredence Studio – the one-stop-shop for all of Tredence’s solutions

11+ years of deep expertise in Predictive and Prescriptive analytics across multiple domains like Retail, CPG, Finance and Pharma