Why Trade Promotion Effectiveness?
Despite growing trade promotion budgets, many companies still utilize rudimentary trade spending practices without identifying ways to optimize these budgets. Our solution optimizes the design & delivery of trade promotions and focuses on helping the businesses generate maximize the impact.
Thousands of models need to be built – across product groups, retailers, and other channels.
MEET THE TEAM
Senior Manager – CPG Analytics Lead
Analytics professional with a focus on delivering excellence through interventions in supply chain, marketing, customer experience, e-commerce, financial and trade analytics for CPG clients
Vamsi Krishna B
Senior Manager – Consulting leader in Tredence for the CPG and Retail verticals
Data Science & AI Consulting leader with 11+ years of rich experience of partnering with Fortune Global 500 companies across Food & Beverages, CPG and Retail.