Why Test and Learn Platform?
Tredence’s re-engineered Test and Learn platform aims to solve the issue at hand and it’s a one-stop platform for campaign owners to take control of their campaign throughout its lifecycle – Plan, Design, Execute, and Learn.
It’s purposed to enable organizations to conduct experiments at scale and thereby moving their learning curve from linear to exponential; have campaign owners assess the 360-degree view of campaign performance through various lenses, learn winning features from adjacent present and enable campaign owners to respond quick enough to be able to exploit these winning features while campaign is still in-flight.
Under the hood, platform is powered by multiple advanced techniques like Reinforcement Learning, Multi-Armed-Bandit, Dynamic time warping with high degree of output explainability.
Some key business questions throughout the Campaign Lifecycle
|1.||Am I on goal for my KPI targets thus far, what are the current year end projections? what are various campaigning opportunities to achieve these goals?|
|2.||Which stores and customers are right for my specific campaign?|
|3.||How many stores and customers are needed for me to attain my campaign goals?|
|4.||What are various winning features that are likely to work and that I can bet on, as I design my campaign?|
|5.||What is the right Design of Experiment (DOE) for this campaign – Representative stores/customers that should be set aside (Control Group), how many control stores/customers are needed to assess the efficacy of the campaign and enable inbuilt micro experiments?|
|6.||How’s the In-Flight health of my campaign through various lenses (Response to campaign media, social engagement, and NPS during the campaign, the health of marketing funnel)?|
|7.||Where do I need to course correct, for me to be on the target of my campaign goals?|