Tredence build a holistic view of a large apparel retailer’s customer base using Customer Cosmos on Google Cloud Platform

Tredence works with one of the largest apparel retailers in North America, where we provide a wide range of services and solutions to advance their data, analytics, business intelligence, and governance capabilities.   

Over the course of a year, Tredence worked with this customer to lay the foundation of the future – migrating legacy workloads into GCP services to provide more intelligence about this retailer’s customers.  

With the foundation in place, our customer was looking for a one-stop solution which can help fulfill their vision to enable an enhanced customer experience and drive top and bottom-line improvements to the business. 

The client was interested in addressing some of the following challenges:  

Activation:  

• Create seamless experiences across omnichannel touchpoints (Web, App, Paid & Owned Media) 
• Automate content and creative delivery 

Personalization:  

• Real time personalization of app and web pages for signed-in and anonymous customers 
• Determine Next Best Experience and personalize touch points across all paid and owned channels 
• Allocate and optimize offers for each customer individually 

Measurement & Optimization:  

• Measure ROI accurately for each media & marketing investments to the tactical level with no latency 

• Estimate marketing spend required to deliver different growth objectives 
• Optimize budget across funnels, channels, and publishers to maximize return 

The Challenge 

Unfortunately, these insights are difficult to obtain without the proper technology and solutions to aggregate a wide variety of customer data that exists across the organization, in a range of disparate systems.   

Many of the challenges that this customer faced are commonly faced across industries.  They include:  

• Siloed Data and lack of connected data leading to poor customer insights  
• Inefficient data models and poor workflows lead to low analyst productivity and heavy dependency on IT 
• Lack of data availability 
• Inability to move past the one-size-fits-all strategy, resulting in suboptimal experience and eventually losing customers to competition  
• Dated segmentation models leading to prioritizing the wrong customers or customers who are already engaged
• Lack of comprehensive customer strategy 
• Lack of holistic measurement strategy 
• Off the shelf Customer Data Platforms (CDP’s) are limited in their capabilities and being stretched to their limits 

To address these challenges, Tredence has developed a holistic customer analytics solution offering called Customer Cosmos.