The client’s marketing team wanted to isolate the impact of Conventional Media marketing (TV) as the team spends ~40% of their marketing budget on TV medium. The objective of the study was to evaluate the impact of TV marketing on new customer acquisition and orders placed. The client also wanted to carry out a comparative study of TV in comparison to other mass media channels like Radio
The client can isolate the impact of TV spend and redistribute the budget across other media channels
TV marketing does not produce the best results in isolation. Recommended to Continue TV spends, but in tandem with Radio awareness.