Planning exercise of client was heavily dependent on manual inputs from sales team, which were primarily subjective in nature. This process was riddled with gaps and was not streamlined, making it extremely effort and time consuming.
Client wanted to setup an automated process, which can give data driven forecast, calculate impact of different drivers of business and enable scenario planning.
We developed integrated solution which utilized a bottom-up forecasting approach as the core analytics engine
Automated model proved out have ~90% accuracy overall, leading to very accurate target setting for sales teams
Scenario planning tool helped marketing and sales organization streamline the effort and resource investment towards growth