The client is a Fortune 500 company and one of the largest hospitality players in the world with dozens of brands and millions of loyalty program members. Traditionally, the client has measured the success in terms of revenue generated for the business. In order to build stronger relationships with its customers, client wanted to understand various metrics that would define the value of each customer through their interactions with them and their partners. This kind of framework has never existed within the client portfolio before.
Our solution helps:
The solution enabled the clients to
Quantify and make data-driven business decisions based on the value generated by a customer base of ~21M
Design and track performance across geographies to understand key aspects of the trends
Take customer-centric business decisions based on specific consumer segments