Drove revenue growth through data driven regional customer target strategy for a rental company

A two-step approach was followed to solve the same:

• Region Analysis: We performed a diagnostic analysis on the region under consideration to determine if there were issues due to low customer acquisitions, poor customer retention or a combination of both.
• Opportunities for Growth: Identified potential opportunity areas using Insights from the region analysis for revenue growth through measures like upsell, cross sell or targeting dormant/inactive customers etc.