By acquiring the new company, the client was looking at increasing footprint in metropolitan areas, increase their customer base and increase their inventory. The client wanted us to look at the data (in a clean room setup) of the company they are acquiring and validate the synergies and create a go-to market strategy behind the decision-making process.
Created analytical framework to do a deep dive into potential acquired company data with key focus on:
The Go-to Market strategy post-merger was data driven enabling higher realization of synergies
Final acquisition was smooth as potential red flags and problem areas were already identified with counter strategies in place to facilitate assimilation from day 1 of merger