How Mars Worked with Tredence to Build a Platform to Securely Enable and Manage GenAI Applications
A Forrester Research case study that explores how Tredence helped one of the world's largest CPG companies deploy GenAI responsibly, securely, and at scale.
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The Enterprise AI case study CPG leaders have been waiting for.
Generative AI promised transformation. For most CPG companies, the reality was fragmented tools, untrained employees, and no clear governance. Mars, a privately held CPG firm valued at approximately $55 billion, sought a company-wide AI strategy and guardrails. Working with Tredence, Mars built an enterprise-grade AI platform from the ground up in just 12 months — turning cautious curiosity into measurable, company-wide adoption.
This case study, authored independently by Forrester, captures exactly how they did it: the strategic decisions, the governance framework, and the real-world outcomes.
Mars and Tredence: Achieving Enterprise AI Scale
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Enterprise Strategy
Mars aligned on a unified, large-scale blueprint to unlock AI's enterprise-wide value.
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Workforce Efficiency
Automated recurring daily tasks, including internal communications, reporting, and asset creation.
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Product Personalization
Leveraged zero-party loyalty data and explicit preferences to refine consumer offerings.
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Data Synthesis
Synthesized multiple channels—sales, call centers, and social feeds—for advanced customer insights.
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Ethical AI Framework
Build a responsible AI ecosystem that empowers employees, enriches shopper experience, ensuring security or ethical standards.
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