The Million Dollar Question
Trade and consumer promotion investments
take up 15-20% of a CPG organization’s revenue
Measuring & elevating the impact of these promotions is one of the biggest growth & profitability levers for a CPG organization. Given the proliferation of consumers, SKUs, channels & promotions, doing this at scale is more challenging today than ever before. How to measure & elevate these promotional activities’ impact to promote growth and profitability?