The pharma industry of today is moving towards a more patient centric approach. Multiple patent cliffs all across the industry has made the successful launch of new drugs a top priority. Identifying the right data assets and analytics technique can help pharma organizations capitalize on these changing times and make faster, more informed business decisions.
redence helps pharma companies identify the market size, expected uptake curve, right target physicians for promotions, and track the performance in the weeks after launch through big data driven marketing. We also help pharma clients across other business problems such as marketing mix, campaign design/measurement, and weekly/monthly performance reporting to drive profitability.