The Forrester Wave: Customer Analytics Service Providers, Q2 2019

Forrester Research, Inc, has featured Tredence as a “Strong Performer” among Customer Analytics Service Providers (CASPs) in Forrester Research’s recent report, “The Forrester Wave™: Customer Analytics Service Providers, Q2 2019.” The report shows how each provider measures up and helps customer insights (CI) professionals select the right one for their needs.

In the report, Forrester notes, “About a quarter of Tredence’s delivery teams consist of technologists focused on building custom solutions to bridge the gap between insights and action. For clients, these solutions may be mobile apps to get the right insights to decision makers in real time or content optimization solutions using natural language generation for personalization. Internally, the Customer Analytics solution focus has yielded the Sancus, which takes a lot of the pain out of data preparation using innovative techniques like phonetic entity matching. Tredence was also one of the only providers in this evaluation with real experience using graph analytics to map relationships between customers.”

Analysts from Forrester interacted with Tredence’s client references and all were highly likely to recommend Tredence to others. One client, a senior manager of data science and analytics at a large technology company, said of Tredence’s work, “Our stakeholders were all blown away and that opened up more doors for us.”

Forrester also adds, “Tredence is a good bet for companies seeking custom analytically driven solutions”.

Source: The Forrester Wave™: Customer Analytics Service Providers, Q2 2019,  Brandon Purcell, Srividya Sridharan and Robert Perdoni, 30 May 2019