APPROACH

  • Scrapped store level menu prices of all products that were being sold
  • Took top 20 SKUs in one brand and found comparable SKUs in other brands
  • Showed daily price comparison of these 20 SKUs at the region, state, market, and zip-code levels
  • Identified comparable deals being offered on other brands based on their content to help the client in making pricing decisions

KEY BENEFITS

  • Unified Visibility: Increased competitor’s price visibility by 15X
  • Visualization: Interactive visualizations helped the business improve competitor action-reaction time from 4 months to ~24 hrs
  • Automation: Enabled the end to end process from 10hrs to 2hrs

RESULTS

  • Tredence built a scalable web scrapping solution supported by an analytical framework to gather quick insights from data to and help optimal pricing of client’s food & beverages items at the Store/SKU level
  • The solution also enabled narrative generation for quick consumption of insights