APPROACH

  • Baseline Pricing saving 20% of effort  by mapping client’s database with Dun & Bradstreet to acquire Company Profile Information.
  • Optimal discount Structure using look alike analysis reducing the overall targeting cost at campaigns.
  • Automated & optimized claims allocation by comparing cost per lead and past transactional data.
  • Automated dashboard and simulator to help Sales and pricing identify insights and opportunities

KEY BENEFITS

  • Pricing and Sales Strategy teams got more visibility into the reasons behind the missed opportunity
  • More time and dollar savings by moving to automated claims processing process

RESULTS

  • $3.6M in missed opportunity identified
  • 10,000 claims a year validated & processed in under 10 minutes after automation, compared to, sometimes, days spent on a single claim in the old process
  • Dashboard and simulator integrated into Salesforce.com application for easy adoption

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