APPROACH

We used Sancus to

  • Cleanse and standardize customer data across 300k customer accounts using proprietary machine learning algorithms
  • Used 3rd party sources to enrich & validate customer data
  • Provided centralized customer data management with endpoints to database and BI systems
  • Enabled data monitoring for ongoing data & exception management
  • Provided a reinforcement feedback loop for business users to pass feedback (if required) and override machine learning algorithm results

KEY BENEFITS

Key Benefits:

  • Integration of data across systems (ERP, CRM, 3rd party, etc.) enabled sales leadership and executives to monitor, predict and drive growth strategies
  • The solution ensured customer duplication was handled within and across systems through the creation of ‘golden records’
  • Sancus’s AI augmented solution gave our client better visibility into their customer data thus improving the overall customer relationship

RESULTS

  • The client saw a $4 M increase in annual sales impact through cross-sell/ up-sell opportunities driven by a better understanding of customer base & hierarchies

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