APPROACH

We used AI Data Cleanser to

  • Cleanse and standardize customer data across 300k customer accounts
  • Used 3rd party sources to enrich & validate customer data
  • Provided centralized customer data management with endpoints to database and BI systems
  • Enabled data monitoring for ongoing data & exception management

KEY BENEFITS

Key Benefits:

  • Integration of data across systems (ERP, CRM, 3rd party, etc.) enabled sales leadership and executives to monitor, predict and drive growth strategies
  • The solution ensured customer duplication was handled within and across systems through the creation of ‘golden records’

RESULTS

  • The client saw a $4 M increase in annual sales impact through cross-sell/ up-sell opportunities driven by a better understanding of customer base & hierarchies