APPROACH

Tredence defined methodology to forecast the app installs across 3 marketing channels namely Organic, Owned and Paid

  • FB Prophet techniques to forecast the “organic” app installers.
  • Calculated the index using the Removal effect on Markov model on the forecasted Organic numbers to derive “owned” installs
  • Established relationship between paid marketing efforts and marketing spend using regression techniques and with the allocated budget numbers, predicted the paid installers

KEY BENEFITS

The forecasting can help the clients in estimating the shortfalls in installs and activity of the new app, also aid in budget allocation to new app paid marketing

RESULTS

Enhanced the marketing efforts by 30% for successful migration of all existing app users to the new app portal