APPROACH

  • Process raw images and transform unstructured data into structured data formats
  • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
  • Provide an analytics platform with BI & reporting capabilities for the end business users.

KEY BENEFITS

  • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
  • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

RESULTS

  • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
  • Improved compliance from key QSR channels through ongoing pricing and assortment analysis