Tredence designed a completely “automated” & “scalable” solution within the client’s AWS environment.

  • Custom AI/ML algorithms were used to deduplicate millions of leads with high accuracy.
  • To ensure actionability, lead prioritization engine was built on top on Dedup engine.
  • The solution also tracks funnel movement enabling the business to course-correct outreach strategy.
  • Easy scalability is ensured through AWS components like EC2, EMR, RDS, S3 etc.


  • Easy maintenance: Solution is completely automated and requires minimal manual touchpoints.
  • Future proof: Any new data source can be incorporated using universal input formats.


  • Lead processing time has now been significantly reduced from earlier 1-2 months to  few hours.