EX CHIEF MARKETING OFFICER, SOUTHWEST AIRLINES
Kevin Krone is an experienced senior executive, board of director, and advisor to global companies. Currently, he is an advisor to Southwest Airlines on advertising, marketing, distribution, social, and digital strategies and Tredence Inc. Southwest Airlines (NYSE: LUV) is the United States’ largest commercial airline with annual revenues over $19 Billion. Prior to his current role, Kevin was the Vice President and Chief Marketing Officer for Southwest Airlines Co.
His areas of responsibility included all brand and category advertising and communications, social business strategy, customer insights, brand development, digital and mobile strategy and execution, online marketing, product management, innovation, corporate and government sales, distribution strategy, business performance, multi-cultural marketing, Rapid Rewards loyalty and frequent-flyer program, and all marketing operations.
Kevin’s tenure as an experienced marketing expert is based in over 24 years building, growing, and deepening one of the world’s most respected brands. His leadership and professional experience spans beyond airline travel into other categories and industries. Prior to his role as Chief Marketing Officer, Kevin held various positions in sales and Marketing at Southwest Airlines including Vice President Interactive Marketing and Vice President Marketing, Sales and Distribution.
Kevin has been named one of the Top 50 CMOs to Watch in 2015, one of the World’s Most Influential CMOs by Forbes, Top 25 Most Extraordinary Minds in Sales & Marketing, and felicitated with the Advertising Innovation and Leadership Award.
His leadership and innovative approach to Marketing have been featured in Forbes, The Hub, Mashable’s “The Future of Marketing” series, and the book he co-authored, “Implementing a Successful Sales Strategy.” Kevin is also the holder of two patents. He is a highly-demanded speaker and addresses thousands each year at conferences around the world. In addition, Kevin serves on the Board of UpLift, Inc. in Sunnyvale, CA and served on the Board of and chaired the Nomination and Governance Committee of HomeAway, Inc. prior to their sale to Expedia Inc. in 2015.
Kevin earned an MBA in Marketing and a bachelor’s degree in Finance from the University of Illinois.